Thought leadership

Thought leadership

Thought leadership

15 Most Popular Super Apps in the World in 2024

15 Most Popular Super Apps in the World in 2024

15 Most Popular Super Apps in the World in 2024

Editorial Team

Boxo

In today’s digital age, Super Apps are redefining the landscape of mobile applications. These apps, which amalgamate various services into one platform, are rapidly gaining popularity across the globe.

The rise of Super Apps can be attributed to the growing demand for more integrated and efficient digital solutions. These all-in-one platforms cater to multiple needs, from financial transactions and social networking to e-commerce and travel services, simplifying the user experience by providing a one-stop digital solution. The convenience of having a multitude of services accessible through a single app reduces the need for multiple applications, thereby saving device space and streamlining user interaction. This trend is particularly prominent in regions with a high penetration of smartphones and an increasing appetite for digital services.

The global success of Super Apps underscores a shift in consumer behaviour towards more integrated digital experiences. These platforms have transformed from niche services to essential tools in daily life, driving not just consumer convenience but also significant economic transactions. The burgeoning popularity of Super Apps also reveals a critical insight: users are seeking more than just utility; they want an engaging, efficient, and seamless digital experience.


Now, let's take a look at the 15 most popular Super Apps from all around the world.


  1. WeChat Super App

Launched as China in 2011, WeChat started off as an instant messaging platform that later evolved into a Super App, combining features for users to book a taxi, arrange a catch-up with a friend, pre-order food from a restaurant, and so much more, offering users an integrated communication and lifestyle platform developed by Tencent.


  1. Alipay Super App

Alipay Super App, also from China, started in 2004 as an e-commerce payment tool for Alibaba. It then expanded into a Super App encompassing various financial and lifestyle services developed by Alibaba Group.


  1. Grab Super App

Based in Southeast Asia, Grab began as a ride-hailing service and has evolved into a Super App, offering transportation, food delivery, and digital payment services.

  • Country of Origin: Singapore

  • Key Miniapp Features: Transportation, delivery services, financial services.

  • Users: 180 million users in Southeast Asia. Countries where Grab is available and the platform’s relative market share: Indonesia 58%, Malaysia 94%, The Philippines 91%, Singapore 74%, Thailand 80%, and Vietnam 73%.

  • Website: https://www.grab.com/


  1. Gojek Super App

Established in 2010 as a response to Jakarta's persistent traffic issues, Gojek has evolved into Southeast Asia's premier on-demand multi-service technology platform providing services such as transportation, food delivery, digital payments, and more, all designed to streamline everyday activities.

  • Country of Origin: Indonesia

  • Key Miniapp Features: Transportation, delivery, financial services, and more.

  • Users: Downloaded over 170 million times across the region.

  • Website: https://www.gojek.com/


  1. Momo Super App

MoMo is a Vietnam-based Super App founded in 2007 that started as a food delivery app and emerged as the dominant player in the e-wallet sector.

  • Country of Origin: Vietnam

  • Brief History: Started as a food delivery app and evolved into an e-wallet offering diverse services.

  • Key Miniapp Features: E-wallet, money transfers, bill payments, and various other services.

  • Users: 31 million users as of May 2023.

  • Website: https://momo.vn/


  1. Kakao Super App

Kakao is a South Korean internet company that was established in 2010. Originally it was just a messaging app, Kakao Talk, now it offers a range of services including digital content, financial services, and more, making it a comprehensive digital lifestyle platform.


  1. Revolut Super App

Founded in 2015, Revolut is a worldwide neobank and fintech firm headquartered in London. It provides banking services to both individual consumers and businesses.

  • Country of Origin: United Kingdom

  • Key Miniapp Features: Digital banking, financial services, cryptocurrency trading, eSIMs, and more.

  • Users: 30 million users worldwide, 6.8 million users in 

  • Website: https://www.revolut.com/ 


  1. Touch 'n Go Super App

Malaysia's Touch 'n Go was initially introduced for electronic payments, it then expanded its services to include a wide array of features, integrating transportation fare payment, evolving from a toll payment system to a broader digital payment solution.

  • Country of Origin: Malaysia

  • Key Miniapp Features: Utility bill payments, loan repayments, parking payment, P2P transfer, mobile prepaid top-up, airline ticket bookings, movie tickets, and more.

  • Users: Over 18.5 million registered users 

  • Website: https://www.touchngo.com.my/


  1. Paytm Super App

Founded in 2010 as a part of One97 Communications, Paytm initially provided mobile payment solutions to users and facilitated merchant transactions through QR code payments, Payment Soundbox, Android-based payment terminals, and online payment gateways. Over time, it diversified into offering an extensive array of financial services, encompassing banking, investment, and insurance options.

  • Country of Origin: India

  • Key Miniapp Features: Pay bills, book flights, book movie tickets, open a savings account, invest in stocks and more.

  • Users: Over 300 million users in India.

  • Website: https://paytm.com/


  1. VodaPay Super App

VodaPay, developed by Vodacom in South Africa, is a Super App providing financial services alongside lifestyle and online shopping tools, aiming to streamline digital transactions.


  1. GCash Super App

From the Philippines, GCash is owned by Mynt and is a subsidiary of Globe Telecom Inc. It offers mobile wallet and financial services platform, providing services like money transfer, bill payment, and mobile banking.


  1. Kaspi Super App

Originating in Kazakhstan, Kaspi started as a bank in 2008 and evolved into a Super App integrating banking, payments, and e-commerce, offering a convenient platform for financial and shopping needs.

  • Country of Origin: Kazakhstan

  • Type of Super App: Online bill payments, a marketplace, fintech solutions, P2P payments, mobile commerce, personal finance management, bonus program, maps, messaging, and more.

  • Users: As of 30 September 2023, the Super App has 13.5 million monthly active users.

  • Website: https://ir.kaspi.kz/ 


  1. AirAsia Move Super App

Known initially for its airline services founded in 1993, Malaysia's AirAsia has expanded into digital services. The airasia Move Superapp is now a 1-stop travel & lifestyle platform with a wide range of offerings for users to book flights, hotels, transport, order food, book e-hailing services, shop for duty-free goods and more.


  1. Zalo Super App

Zalo is a leading Super App in Vietnam, primarily focusing on instant messaging and social networking, while also offering additional services like games and digital payments. It was founded in 2014 and owned by Vietnam’s first tech unicorn VNG.


  1. Careem Super App

Based in Dubai, Careem began as a ride-hailing service in 2012 and has expanded into a multi-service platform offering transportation, delivery, and payment services. In 2019, Careem was acquired by Uber for $3.1 billion USD, solidifying their position as the biggest unicorn in the Middle East.


The era of Super Apps is a testament to the dynamic nature of technology and its ability to adapt to consumer needs. As we witness the rise of these platforms, it's clear that the future of digital interaction lies in integration and versatility. If you're inspired to take your app to the next level, consider the potential of transforming it into a Super App. With a strategic approach and a focus on user-centric design, your app could be the next big thing in the digital ecosystem. Embrace the future and embark on the journey to create a Super App that meets the diverse needs of the modern digital consumer.

Turn your app into a Super App with Boxo

Boxo is on a mission to accelerate the adoption of Super Apps globally. We enable the seamless integration of a range of value-added services, such as marketplaces, flight booking, and insurance, into any app. We deliver these services through pre-built, white-label miniapps across various sectors, such as E-commerce, Travel, Financial, and Lifestyle. Boxo currently works with 10 Super Apps worldwide, including GCash, Binance, Touch’N’Go, and VodaPay, and empowers more than 600 miniapp integrations, reaching a combined user base of over 500 million.

通过整合实现创新

迈出第一步,加入超级应用革命。
立即预约演示,了解有关 Boxo 如何重新定义您应用程序的旅程的更多信息。

通过整合实现创新

迈出第一步,加入超级应用革命。
立即预约演示,了解有关 Boxo 如何重新定义您应用程序的旅程的更多信息。

通过整合实现创新

迈出第一步,加入超级应用革命。
立即预约演示,了解有关 Boxo 如何重新定义您应用程序的旅程的更多信息。