Freedom Bank Partners with Boxo to Launch eSIM Miniapp

Freedom Bank Kazakhstan has taken another significant step in its evolution as one of Central Asia’s most innovative digital financial institutions with the launch of its new embedded eSIM miniapp, powered by Boxo. The feature brings seamless global mobile connectivity into the heart of the Freedom SuperApp, allowing users to purchase, activate, and manage international data plans without leaving the platform they rely on every day.

As digital habits shift and users expect more from their financial apps, Freedom Bank continues to build an ecosystem that looks beyond traditional banking. The introduction of an eSIM miniapp reflects the bank’s broader vision: to offer a unified digital environment where users manage their finances, access lifestyle services, and stay connected wherever life takes them.

A SuperApp at the Center of a Global Ecosystem

Freedom Bank plays a central role within Freedom Holding Corp. (NASDAQ: FRHC), a diversified international financial group operating across 22 countries. The Freedom SuperApp has become the digital gateway for millions of users, bringing together services across banking, mortgages, investments, insurance, travel, and marketplaces — now strengthened with global connectivity.

This unified approach has positioned Freedom Bank as a pioneer in the region, introducing Kazakhstan’s first fully digital mortgage, the first investment-based cashback programme, and one of Central Asia’s fastest online auto-loan experiences.

The launch of the eSIM miniapp continues this pattern of innovation.

Why eSIM Connectivity Fits Naturally Into the Freedom SuperApp

Freedom Bank’s users aren’t just managing finances — they’re traveling, working remotely, running businesses abroad, and staying connected across borders. For these users, international connectivity is not a luxury; it is essential.

Pain points during travel are familiar: unpredictable roaming charges, the hassle of finding a local SIM card, or unreliable airport Wi-Fi. These moments interrupt productivity and create unnecessary friction.

Embedding eSIM activation directly inside the Freedom SuperApp solves these challenges in an elegant, intuitive way, offering a travel experience that feels fully integrated into users’ existing digital journeys.

“[QUOTE FROM FREEDOM SUPERAPP REPRESENTATIVE — TO BE PROVIDED]”

With this, Freedom Bank extends its user experience far beyond payments and banking. It becomes a practical companion for local and international journeys — whether users are traveling for work, visiting family, or exploring a new destination.

A Seamless Connectivity Experience, Built Into Freedom’s User Journey

The eSIM miniapp is designed to feel native to the Freedom SuperApp experience. Users can browse international data plans across more than 200 countries and regions and choose between:

• Standard plans with fixed amounts of data

• Unlimited data plans for travelers who need continuous, flexible connectivity

Both options can be activated instantly, and users retain full control over usage directly within the app. The experience removes the friction of physical SIM cards, eliminates the need for external apps, and gives travelers reliable connectivity within a familiar interface.

To further enhance the experience, every eSIM purchase rewards users with cashback — reinforcing Freedom Bank’s tradition of offering innovative, value-added benefits across its digital services.

Powered by Boxo’s Embedded Miniapp Infrastructure

The launch is supported by Boxo, which enables platforms to embed high-value miniapps such as eSIMs, travel services, airport lounges, and bill payments directly within their existing ecosystems. Boxo manages the underlying operational complexity: global telecom partnerships, provisioning flows, plan catalogs, settlement handling, and compliance requirements.

This allows Freedom Bank to introduce new digital verticals rapidly and confidently, without the need to build or maintain the infrastructure behind global connectivity.

“The Freedom SuperApp is setting a new benchmark for what a modern digital ecosystem can offer. Embedding global eSIM connectivity directly into the platform brings together two essential pillars of modern life — money and mobility. We’re proud to support Freedom Bank as it continues shaping one of the region’s most forward-thinking digital platforms.”
— Kaniyet Rayev, CEO, Boxo

Strengthening Freedom Bank’s Role in Everyday Life

With this new miniapp, Freedom Bank reinforces its position as a lifestyle-centric digital ecosystem — one that supports users not only in managing money, but also in navigating the realities of travel and mobility. Whether preparing for a business trip, staying connected abroad, or managing expenses on the go, the Freedom SuperApp now covers more of the everyday moments that matter.

The partnership with Boxo reflects a shared vision for the future: a world where essential services are delivered seamlessly, intuitively, and in one place.

About Boxo

Boxo enables apps to become superapps by embedding ready-to-deploy miniapps — including eSIMs, airport lounges, travel services, bill payments, and more — through direct integration. Boxo helps digital banks, fintechs, and digital platforms unlock new revenue streams and deliver multi-service experiences without heavy engineering.