Case Study
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Digital Wallet Super App
How GCash utilised Boxo Marketplace Miniapp to launch an in-app e-commerce
Discover how GCash leveraged the powerful features of Boxo Marketplace Miniapp to seamlessly integrate an e-commerce platform within their app, enhancing user experience and driving engagement.
Country
Total Users
Solution
About
Leading the Super App Revolution in the Philippines
Initially conceived to cater to the unbanked and underserved segments of the population, GCash has rapidly evolved to offer a comprehensive suite of financial services.
Now, GCash has become an essential tool for millions of Filipinos, simplifying everyday transactions and enhancing digital convenience across the nation.
Challenge
Looking Out to Expand the Ecosystem
In its drive to expand its ecosystem, GCash sought innovative solutions to create a seamless shopping experience for users and a smooth selling experience for merchants. By integrating advanced features and optimising user interfaces, GCash aimed to transform its platform into a one-stop-shop for all digital transactions, benefiting both consumers and sellers alike.
Solution
Enhancing In-App E-Commerce with Boxo Marketplace Miniapp
GCash has integrated the Boxo Marketplace Miniapp to transform its platform into a comprehensive e-commerce mall. This strategic move allows users to enjoy a seamless shopping experience directly within the GCash app, while enabling sellers to reach a broader audience with ease.
The collaboration marks a significant step in GCash's mission to expand its digital ecosystem and offer enhanced value to its users.
