Case Study

Digital Wallet Super App

GCash

GCash

How GCash utilised Boxo Marketplace Miniapp to launch an in-app e-commerce

Discover how GCash leveraged the powerful features of Boxo Marketplace Miniapp to seamlessly integrate an e-commerce platform within their app, enhancing user experience and driving engagement.

Country

Philippines

Philippines

Total Users

80+ Million

80+ Million

Solution

Marketplace

Marketplace

Screenshots of different storefronts inside GCash Super App
Screenshots of different storefronts inside GCash Super App
Screenshots of different storefronts inside GCash Super App
About

Leading the Super App Revolution in the Philippines

Initially conceived to cater to the unbanked and underserved segments of the population, it has rapidly evolved to offer a comprehensive suite of financial services. Now, GCash has become an essential tool for millions of Filipinos, simplifying everyday transactions and enhancing digital convenience across the nation.

Challenge

Looking Out to Expand the Ecosystem

In its drive to expand its ecosystem, GCash sought innovative solutions to create a seamless shopping experience for users and a smooth selling experience for merchants. By integrating advanced features and optimising user interfaces, GCash aimed to transform its platform into a one-stop-shop for all digital transactions, benefiting both consumers and sellers alike.

Solution

Enhancing In-App E-Commerce with Boxo Marketplace Miniapp

GCash has integrated the Boxo Marketplace Miniapp to transform its platform into a comprehensive e-commerce mall. This strategic move allows users to enjoy a seamless shopping experience directly within the GCash app, while enabling sellers to reach a broader audience with ease. The collaboration marks a significant step in GCash's mission to expand its digital ecosystem and offer enhanced value to its users.

Find out more about Marketplace miniapp.

Explore More Stories

Innovation Through Integration

Take the first step to join the Super App revolution.
Book a demo today to learn more about how Boxo can redefine your app's journey.

Innovation Through Integration

Take the first step to join the Super App revolution.
Book a demo today to learn more about how Boxo can redefine your app's journey.

Innovation Through Integration

Take the first step to join the Super App revolution.
Book a demo today to learn more about how Boxo can redefine your app's journey.